ABSTRACT: The aim of this research are 1) to analyse the influence of motivation, perception, and attitudes of consumers in together about the decision of the purchase on Astra Motor Honda Palur dealer 2) to analyze influence in partial motivation , perception and attitude of consumers on the performance of the purchase decision on dealer astra honda motor vehicle palur .The population in this research was consumers on dealer astra Honda motor vehicle palur that is not boundless .In this research sample taken namely 100 respondents .Data collection techniques in this research using questionnaires and writer uses likert scale as a measuring instrument .Technical data analysis in this research uses linear regression worship of idols , t test , test f , the coefficients determined.
The result of the research indicated that: 1) simultaneously variable motivation, perception, and attitude consumers influential of the decision the purchase by a dealer Astra Honda Motor Palur. 2) in partial variable motivation, preception and attitude consumers influential of the decision the purchase by a dealer Astra Honda Motor Palur. Advised for the Honda Astra Motor Palur, psychology consumers need to pay attention to one of them is from the perspective of motivation, the perceptions and attitudes of consumers by improving the quality of honda motor be even better by using better material so that the quality of on a vehicle increased .
Keywords: psychological factors, motivation, perception, the consumer, the buyers
Penulis: Muhammad Naashir, Istiatin, Sri Hartono
Kode Jurnal: jpmanajemendd161391
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