Analisis Imbas Persepsi Akomodasi Penggunaan Dan Persepsi Manfaat Terhadap Minat Beli Dengan Doktrin Sebagai Variabel Intervening (Studi Pada Pengunjung Toko Online Berrybenka.Com Di Kalangan Mahasiswa Universitas Diponegoro)

ABSTRACT: This study aimed to analyze the influence of perceived ease of use and perceived usefulness on purchase intention using trust as perantara study case on online storeberrybenka.com. This study used two independent variables that are perceived ease ofuse and perceived usefulness, purchase intention variable as a dependent variable andtrust variable as an intervening variable. Simple random sampling method is used for thisresearch. Sample were collected from 150 respondents who ever had used berrybenka.com website. Multiple regression analysis is used for this study. The resultsshowed that perceived ease of use have positive and significant effect on trust, perceived usefulness have positive and significant effect on trust and perceived ease of use, perceived usefulness, and trust have positive and significant effect on purchase intention.

Keywords: Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention

Penulis: Rr. Selli Nisrina Faradila, Harry Soesanto1

Kode Jurnal: jpmanajemendd161382